Social media continues to change, daily. Social media training is something you and your marketing agency should be investing in. If done correctly, social media will grow your business.
The Importance of Communication In Business Your business cannot survive without effective communication. The importance of communication in business goes beyond just internal, it applies to clients, vendors, subcontractors, or anyone you interact with in business. As a small business owner (marketing agency), I walked into a client’s office and sat down for our normally […]
When Do You Know It Is Time For Marketing Automation? With great power comes great responsibility. Yes, I am referring to marketing automation and one of the biggest marketing problems for marketing professionals. Marketing automation is a powerful marketing tool that your business should be taking advantage of. Marketing automation will help you get more out […]
Does your marketing agency use market segmentation to drive higher quality leads and customers? Segmenting your customer base will help you determine the best message to convert new leads to customers. Market segmentation will also allow your marketing agency to deliver personalized messages to strangers, leads, and customers.
What is Inbound Versus Outbound Marketing for your Marketing Agency? Have you ever been sitting with a customer and they ask, “what is the difference between inbound and outbound marketing?” Well, during a recent customer meeting, we were asked this very question. “Well, you should probably Google that,” was the response I wanted to give. Just […]
As an agency owner or business owner in general, customer acquisition has been hard. This is one of the things that I have struggled with over and over. Over the years, I have attended networking events, mixers, joined the Chamber of Commerce and developed strategic partnerships. I started to look at why we are all […]
I am always asked, “should I join the Chamber of Commerce?” When I first started my business I was very skeptical about joining the local Chamber of Commerce. I was reading all the blog posts about how “traditional” marketing is dying and everything was moving to the mobile space. Joining the Chamber of Commerce could […]
When I first started my marketing agency I thought I was going to rule the world. I was a great marketer in the corporate marketing departments and knew everything. Man, I was wrong. Starting a marketing agency was one of the most difficult things I have ever done. If you are like me and planning […]