Does your marketing agency have a dress code? Do you require your employees to wear “business casual” or are you a hip new marketing boutique?
The old saying goes, “dress for the job you want, not for the job you have”. Well, that old saying continues to change. Does anyone really know what the dress code it? The job you want may require jeans and a t-shirt. The job you want might require suit and tie. It really depends on the company and location.
The dress code really matters to the company and the company culture. If the company culture states that jeans and t-shirts are okay, then fine. If the company culture requires a suit and tie, that’s what’s required.
The problem continues because these lines continue to be blurred over time. With more companies accepting a casual dress code, the dress code continues to change. More more companies are adopting the jeans and t-shirt policy because of comfort, employee morale, or just because they think it’s cool (yes, tee shirts are the best). However, there are a couple things that you need to know when you get dressed in the morning.
Know Your Audience
The first thing you need to know when you get dressed in the morning is who are you going to be meeting with. Do you have an important meeting with a potential client or are you just going in to get some things done in the office? This makes a huge difference in how you present and dress for the day.
At one of my first corporate jobs, we had a very relaxed dress code, jeans and t-shirts were fine. However, we also had a suit and tie ready just in case a large client showed up. We had to know our audience if these large clients that are wearing suits and ties we need to match this.
It really comes down to knowing who you are meeting with and what your tasks for the day are. Like I said if you’re just going to the office to get some things done and your company culture says it’s okay, then jeans and a t-shirt will do. However, if you’re going out trying to close a new client you might want to wear that suit and tie.
Dress For Your Day
The next thing you need to think about is what you’re going to be doing for the day. If you are going to be doing an office move shorts and a tee should be just fine, even if you have a business casual environment. Further, if you are going to a team building offsite, I would say dressing for comfort is critical.
In conclusion, the corporate dress code is not dead, It is just changed. There’s still plenty of companies that require a suit and tie but more and more companies are accepting the fact that jeans and a t-shirt work just as well.
So you have to ask yourself what is best for your customers and your clients. At my agency, we are a very laid back company, just like most marketing agencies and believe that jeans and t-shirt are fine for work. However, we do still dress up for meeting clients, unless they have accepted the same dress policy as us. We try to dress for the occasion and make sure we know our audience and the tasks that we’re going to be doing for the day.
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