Do you remember the days when every business was running to Facebook and claiming their business page? Me too. The glory days, when every Facebook post your company put out there had a chance to be seen. Fast forward to today and companies are giving up on Facebook because the pay to play model is not what they signed up for. It is not the time to abandon Facebook, it is time to use the tools they have created to improve your overarching marketing plan.
5 Ways To Improve Your Facebook Marketing Strategy
Your Facebook marketing strategy is important to your company. Facebook is still a very affordable marketing tactic. There are 5 things that you can do to get more engagement, high click through, and generate more leads. Here are ways to improve your Facebook marketing strategy.
If your Facebook is anything like mine, it is full of video these days. Facebook has a new autoplay feature that makes video more appealing and more engaging than a normal Facebook post. If video marketing is part of your marketing strategy this is an easy way to get more out of your Facebook audience. Simply upload the video to Facebook as you would a photo. If you are not using video on Facebook, it might be time to start. Video marketing will help improve your Facebook marketing strategy.
As marketers, business owners, and entrepreneurs we all fell in love with Facebook because it was free. Who does not like free exposure. I am sorry to say that those times are long gone. I have talked to companies that have given up on Facebook because of the pay to play model. I am here to tell you that Facebook ads are great. Facebook has mountains of data, and you can use this data to target just about anyone making Facebook ads very appealing, even to the old school outbound marketing guys.
Give Something Away
People love free stuff. Use your business page to host a contest. Facebook contests are a great way to introduce your brand, increase engagement, or just have fun. Make sure that the contest allows you to grow your email list at the same time to get maximum return on your investment.
In order for Facebook to work for your business, you have to invest time. If you are not posting something daily you are going to fail, no if, ands, or buts. Make sure to add value to your Facebook followers or ask them questions to increase engagement. Posting daily is a must to keep engaged with your followers.
Make It Part Of A Holistic Marketing Plan
Get creative and make Facebook part of a holistic marketing strategy. Holistic marketing combines your outbound and inbound marketing to create something better. For example, if your cake company is handing out flyers include a call to action to win a free cake by entering your Facebook contest. Make sure that you have a way to capture emails to continue to market to these leads in the future.
We never know what Facebook is going to do next, but Facebook is still essential to your social media marketing strategy. The use of video, ads, contests, giveaways, and great posts will increase the return on investment for Facebook. Start improving your Facebook marketing strategy with these tips.
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